4 PILLARS MINDSET COACHING COURSE

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Coach the mind, not just the tactics.

Built for coaches and academy staff, this football coach mindset course gives you the player psychology training to go with the tactical and technical side you already have covered. You'll learn how to read different player types, understand what's really driving performance under pressure, and turn that insight into better communication, clearer standards, and a stronger culture on matchday.
Already used by EFL first-team and academy coaching staff.
Ideal for coaches who want to:
  • Understand what drives player performance under pressure
  • Communicate more effectively with different player types
  • Build a high-performance culture, not just a game plan
  • Apply tools used by EFL first-team and academy coaches
  • Get more out of technically gifted players who underperform

The course creator

Lee Richardson is a former professional player, coach & manager who has worked in the Premier League for over a decade as a Sport Psychologist working with the likes of Sam Allardyce and Jurgen Klopp.
Having worked with some of the best players and coaches in the world the AIM-FOR Coach Mindset course provides you with the tools to maximise your coaching and improve your players.

 Are you a club? Want a club subscription for your coaches? Please get in touch we'll work something out!

Coaches who love our approach to learning

It made me realise how important mindset and psychology is as a coach. You need to think about that to get the best our of your players.

GARY CALDWELL
EXETER CITY MANAGER

I took the course as I wanted to gain a further understanding of a player and coach mindset and how they work together to improve the relationship, and more importantly the player.

MIKE JACKSON
BURNLEY U23 COACH

Develop your self-awareness as a coach to help improve you and your players mentality. 

What's Included?